Location: Islamabad
Job Type: Full Time
Salary: 60,000 – 80,000
Job description
creates, implements, and manages online marketing campaigns to promote a company’s products or services, driving traffic, engagement, and conversions across various digital channels like social media, search engines, and email. Key responsibilities include developing strategies, optimizing SEO/SEM, analyzing data with tools like Google Analytics, creating content, managing paid advertising, and reporting on campaign performance to stakeholders.
Key Responsibilities
Campaign Management: Design, execute, and track digital marketing campaigns to increase brand visibility, engagement, and sales.
Content Creation & Management: Develop and oversee the creation of engaging content, including blog posts, graphics, and videos, for various platforms.
SEO & SEM: Implement and manage search engine optimization (SEO) and paid search (SEM) strategies to improve search rankings and drive targeted traffic.
Social Media & Email Marketing: Manage social media profiles, build an online presence, and create and implement email marketing campaigns.
Data Analysis & Reporting: Utilize analytics tools to measure key performance indicators (KPIs), analyze campaign data, and report findings to leadership.
Market Research: Conduct research on industry trends, competitor activities, and target audiences to inform and optimize marketing strategies.
Collaboration: Work with other specialists like graphic designers, copywriters, and web developers to create and produce marketing materials
Skills
Essential Skills
Technical Skills: Proficient in digital marketing tools like Google Analytics, Google Ads, and social media management platforms.
Analytical Skills: Strong ability to analyze data, interpret metrics, and make data-driven decisions to optimize campaign performance.
Strategic Thinking: Capable of developing strategic marketing plans and implementing them effectively.
Communication: Excellent written and verbal communication skills for creating content and presenting campaign results.
Creativity: Ability to brainstorm innovative campaign ideas and create engaging content.
Adaptability: Keep up-to-date with new digital marketing trends, technologies, and platforms.