Location: Lahore
Job Type: Full Time
Salary: 60,000 – 80,000
Job description
Role Summary:We need ahighly analytical and independent Content Strategistto be the architect of our content ecosystem. Reporting to the Marketing Manager, you will be responsible for planning, developing, and managing all content initiatives. This role requires a fast learner who can use data to create a powerful content roadmap and execute it with minimal supervision.
Key Responsibilities:
- Independently develop and implement a comprehensive content strategy across our blog, social media, email, and website.
- Conduct in-depth audience and competitor analysis to identify content gaps and opportunities.
- Manage the editorial calendar and production workflow, ensuring a consistent and timely content flow.
- Collaborate with freelance writers and designers to produce high-performing content.
- Optimize all content for search engine optimization (SEO) and user experience.
- Track and analyze content performance metrics and use insights to refine the strategy.
Requirements
Required Software & Skills:
- Content Management Systems (CMS):WordPress, Webflow, Shopify.
- SEO Tools:Ahrefs, SEMrush, Moz.
- Analytics:Google Analytics (GA4), Google Search Console.
- Skills:SEO strategy, content writing, keyword research, and data-driven storytelling.
Eligibility:
- Bachelor’s or Master’s degree from arenownedinstitution in Marketing, Communications, or a related field.
- 0-3 yearsof experience in content strategy or content marketing.
- Highly analytical, with a strong passion for using data to create compelling content.