Location: Lahore
Job Type: Full Time
Salary: 40,000 – 80,000
- Lead & Oversee Campaign Delivery
- Manage the end-to-end delivery of digital ad campaigns, from setup and trafficking to optimization and reporting, across in-house and third-party platforms.
- Supervise and mentor the Ad Operations team, providing guidance on best practices, troubleshooting, and process improvements.
- Platform & Technical Execution
- Set up, traffic, and monitor campaigns across:
- YallaMotor’s in-house native placements
- Google Ad Manager (GAM)
- Google Campaign Manager 360 (CM360) or agency-provided ad servers
- Third-party networks (e.g., Amazon, Criteo, etc.)
- Build and configure ad units, orders, and line items with correct targeting and priority settings.
- Set up, traffic, and monitor campaigns across:
- Tracking, Measurement & Quality Control
- Implement and validate tracking pixels, UTM parameters, and third-party trackers to ensure accurate measurement.
- Troubleshoot creative, delivery, and tracking issues across all placements.
- Leverage GTM, GA4, CM360, and verification tools to monitor performance and compliance.
- Experience: 3+ years in Ad Operations, Ad Tech, or Digital Campaign Delivery, with proven experience leading or mentoring a team.
- Hands-On Tools Expertise:
- Google Ad Manager (GAM) – including building ad units, orders, and line items.
- Google Campaign Manager 360 (CM360).
- Google Tag Manager (GTM).
- Google Analytics (GA4).
- 3rd-party trackers (Floodlights, DoubleClick, UTMs, custom pixels).
- Technical Knowledge:
- Strong understanding of tagging, click trackers, macros, and attribution.
- HTML and JavaScript familiarity is a strong advantage.