Location: Islamabad
Job Type: Full Time
Salary: 60,000 – 80,000
JOB PURPOSE
This role is responsible for leading Unilever Pakistan’s corporate storytelling across digital, social media platforms. The incumbent will drive end-to-end campaign planning, content production, influencer engagement, and digital amplification, while also managing creative design, video editing, and photography assignments. The role requires a mix of strategic communication and creative execution to strengthen Unilever’s brand reputation and purpose-led image.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Creative Design & Production
- Lead in-house design and video production for corporate communication assets (static posts, reels, infographics, internal event videos, etc.).
- Use design tools (Canva, Adobe Photoshop, Illustrator) and video editing tools (Premiere Pro, CapCut, etc.) to deliver high-quality outputs. Camera Handling would be a plus point.
- Manage partners and creative agencies to maintain design consistency across all digital and offline materials.
Digital & Social Media Management
- Lead strategy, content planning, and execution for Unilever Pakistan’s corporate social media channels (Facebook, Instagram, YouTube, and TikTok).
- Manage paid media campaigns and analyze performance through analytics tools (Meta Business Suite, Meltwater, etc.).
- Develop monthly content calendars and review all posts for tone, accuracy, and visual quality.
- Oversee online reputation management and coordinate timely engagement during high-traffic campaigns.
Campaigns & Storytelling
- Conceptualize and execute end-to-end corporate campaigns around Sustainability, Advocacy and other key initiative of Unilever Pakistan.
- Partner with influencers, creators, and external agencies to amplify storytelling.
- Create narrative-driven videos and static content highlighting Unilever’s people, purpose, and impact.
Internal & External Communications
- Support employee engagement campaigns, internal newsletters, and leadership communication.
- Align narratives across Corporate Affairs, HR, and Sustainability functions to ensure cohesive brand messaging.
Stakeholder Management & Partnerships
- Build and maintain strong relationships with internal stakeholders to ensure alignment on communication objectives.
- Manage coordination with external agencies, production houses, and media partners to deliver high-quality content and campaigns on time.
- Identify and onboard new strategic partnerships (e.g., media platforms, digital publishers, NGOs, and influencer networks) to enhance the reach and credibility of Unilever’s purpose-led initiatives.
- Act as the key liaison between Unilever and partner organizations for joint storytelling opportunities, co-branded campaigns, and social impact collaborations.
- Ensure timely communication, approvals, and performance reviews with all partners to strengthen long-term working relationships.
Website & Digital Presence
- Serve as the editor for Unilever Pakistan’s country website, managing updates, layout, and SEO optimization.
- Liaise with the global web team for consistency and compliance with brand standards.
Conventional Media & Coordination
- Coordinate with PR and media agencies across conventional platforms (TV, print, and OOH) to plan media coverage, ensure brand visibility, and manage external amplification efforts.
Performance & Reporting
- Track and report social media performance, campaign reach, engagement, and sentiment on a monthly basis.
- Present insights and recommendations to leadership for continuous improvement.
WHAT YOU WILL NEED TO SUCCEED
Qualifications/Experiences
- Bachelor’s or Master’s degree in Communications, Marketing, Media Sciences, or Design.
- At least 2 years of relevant experience in digital communications, creative design, and content production.
- Proficiency in Adobe Creative Suite, Canva, CapCut/Premiere Pro, and Meta Business Suite.
- Basic knowledge of conventional media planning (TV, print, and radio).
- Working knowledge of media budget management (buying and allocation)
- Excellent communication skills, creative eye for detail, and multitasking ability.
Skills
- Storyteller with a strong sense of visual design.
- Skilled in both strategy and execution, from ideation to publishing.
- Hands-on with design, editing, and camera handling.
- Collaborative team player who thrives in fast-paced environments.
- Passionate about purpose-driven communication and sustainability