Digital Marketing Specialist

    Location: Islamabad

    Job Type: Remote

    Salary: PKR 40,000 – 80,000

    About the Role

    H&H Holiday Homes is looking for a sharp, creative, and growth-focused Digital Marketing Specialist to own our online presence and help drive business growth across all digital channels. Only apply if:

    • You are passionate about social media and digital marketing
    • Are looking to leave a mark by building a brand in a global market
    • Like a challenge and are confident in your problem solving abilities
    • Enjoy your work and don’t mind long-hours
    • Are looking to grow rapidly

    Your job is simple: make more people know us, trust us, and book or list with us. That means:

    • Growing our social media following
    • Getting inquiries from landlords
    • Attracting more guest bookings
    • Keeping us top-of-mind online

    This role is fully remote but requires awareness of Dubai’s luxury, holiday home, and real estate space. You will work closely with the founders and have a direct impact on our growth.

    Key Responsibilities

    Strategy & Planning

    • Develop monthly digital marketing plans aligned with business goals
    • Own and manage the content calendar across platforms (Instagram, LinkedIn, TikTok, Facebook and others)
    • Propose and run campaigns for new listings, guest promos, landlord outreach

    Social Media Execution

    • Write engaging captions, choose hashtags, and maintain brand voice
    • Design stories, reels, and carousels (using Canva or CapCut/InShot)
    • Schedule and publish content consistently
    • Monitor DMs, comments, and community engagement

    Digital Marketing

    • Build and run basic email marketing campaigns for guests and landlords (Mailchimp or similar)
    • Manage WhatsApp broadcasts or SMS marketing tools
    • Run basic ads (boosting on Instagram/Facebook) or coordinate with paid ad vendors
    • Coordinate with designers or video editors as needed
    • Maintain our brand’s online listings or profiles (Google Maps, Airbnb, real estate platforms)

    Reporting & Optimization

    • Track content performance, growth, leads, and ROI
    • Run A/B tests (subject lines, captions, creatives) to improve performance
    • Prepare weekly performance reports with insights and action items

    Requirements from Applicants:

    • 2+ years in social media management and digital marketing (hospitality or real estate preferred)
    • Excellent written English
    • Hands-on experience with Canva, Meta tools, Mailchimp, and social scheduling platforms
    • Video editing skills (Reels, stories, branded posts)
    • Bonus: Experience running lead generation or outreach for real estate/hospitality brands

    Compensation & Contract

    • Paid via Wise or bank transfer monthly
    • 2-month probation
    • Performance-based bonuses if lead targets are hit

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