Performance & Growth Marketer (SEO + Paid Media + Strategy)

Location: Karachi

Job Type: Full Time

Salary: 60,000 – 80,000

What you’ll do

Own the growth funnel

Own the full growth lifecycle — acquisition, conversion, and retention — across all performance channels, with clear accountability for CAC, ROAS, LTV and sustainable, profitable growth.
Champion a deeply analytical, data-driven, and autonomous mindset — obsessing over customer value, unit economics, and sustainable growth across the entire funnel.

Paid media (performance marketing)

Lead paid media fully in-house: plan, launch, manage, optimise, and scale campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn.
Set, monitor, and hit CAC and ROAS targets, constantly reallocating budget to maximise profitable channel growth.
Partner with the Creative Designer & Content Lead to deliver iterative, high-converting creative assets for paid media — from hooks and angles to formats and landing page pairings.

SEO & content-led growth

Develop and implement a holistic SEO strategy to grow qualified organic visibility and revenue.
Run keyword research, on-page optimisation (titles, meta, internal linking), and ensure technical hygiene in partnership with developers.
Create clear, high-quality content briefs (or occasional drafts) that support SEO, thought leadership, and education around wellness, longevity, genetics, and supplements.

Lifecycle, CRM & retention

Act as our Klaviyo and lifecycle marketing lead, managing flows, segmentation, and personalisation to deepen engagement and expand LTV.
Build and optimise onboarding, replenishment journeys, education sequences, and targeted retention tactics — with a particular focus on subscriptions and long-term customer value.
Coordinate lifecycle campaigns with paid and organic efforts so customers get a coherent, high-impact experience across channels.

Analytics, tracking & dashboards

Set and refine KPIs across acquisition, conversion, and retention; ensure clean tracking and attribution across channels.
Build and refine dashboards to track channel performance, funnel metrics, attribution, and cohort behaviour.
Present monthly insights, key learnings, and recommended actions/forward strategy to leadership — translating performance data into clear, commercial decisions.

Landing pages, experimentation & CRO

Drive landing page strategy end-to-end: collaborate with design and content on hypotheses, UX recommendations, messaging hierarchy, and test setups.
Shape and own the experimentation roadmap: run A/B and multivariate tests across creative, audiences, messaging, and landing pages to maximise CTR, CVR, and revenue per visitor.
Continuously improve funnel efficiency from ad click (or search) through to purchase and subscription, using both quantitative data and qualitative insights.

Partnerships & international growth

Scout, evaluate, and discuss partnerships with international companies (creators, affiliates, distribution, co-marketing partners).
Coordinate with vendors and platform reps to unlock betas, credit, and support that elevate performance.
Support regionalisation and growth in priority markets such as the UAE — adapting channels, messaging, and offers where needed.

Cross-functional leadership

Translate performance insights into clear, actionable guidance for cross-functional teams (founders, product, ops, content, creative).
Prioritise rapid learning cycles, fast execution, and intelligent iteration over perfection — test, learn, and scale what works.

Must-haves

3+ years hands-on experience with paid search/social and SEO, owning channels directly (not just agency coordination).
Strong understanding of attribution, funnels, CAC, LTV, and unit economics — comfortable having commercial conversations with founders.
Proficiency with Google Ads, Meta Ads Manager, GA4, and Search Console; able to set up and interpret tracking and conversion events.
Experience using or willingness to quickly ramp on Klaviyo (or similar lifecycle/CRM platforms) to manage flows and segmentation.
Exceptional English — clear, concise written communication (decks, Looms, Slack updates) and confident verbal partner/vendor comms.
Moves fast: plans and launches tests quickly, iterates weekly, and is highly organised and deadline-driven.
Comfortable working autonomously in a remote, early-stage environment where you own both the strategy and execution.
More experience will be rewarded with a senior title and higher compensation.

Nice to have

Blog or long-form writing to support SEO (thought leadership, explainers) — or the ability to draft strong content briefs for specialist writers.
Experience briefing creatives for ads and landing pages; familiarity with Shopify or landing-page tools (e.g. Webflow, Unbounce, Replo, etc.).
Previous ownership of experimentation roadmaps: A/B testing tools, CRO frameworks, and systematic test documentation.
Familiarity with wellness/longevity or genetics domains; understanding of the UAE market and regional nuances.

Why you’ll love it

Direct line of sight from experiments to growth — your tests and ideas will have a clear, measurable impact, with fast feedback and access to leadership.
Opportunity to own a multichannel performance strategy end-to-end: paid, SEO, lifecycle, and experimentation.
A high-autonomy role where you’re trusted to make decisions, move quickly, and shape how growth is done.
Chance to build international partnerships and help scale a brand working at the frontier of genetics, AI, and personalised wellness.
Work with experienced professionals of diverse nationalities in a culture that values curiosity, experimentation, and continuous learning.

Skills

3+ years hands-on experience with paid search/social and SEO, owning channels directly (not just agency coordination).
Strong understanding of attribution, funnels, CAC, LTV, and unit economics — comfortable having commercial conversations with founders.
Proficiency with Google Ads, Meta Ads Manager, GA4, and Search Console; able to set up and interpret tracking and conversion events.
Experience using or willingness to quickly ramp on Klaviyo (or similar lifecycle/CRM platforms) to manage flows and segmentation.
Exceptional English — clear, concise written communication (decks, Looms, Slack updates) and confident verbal partner/vendor comms.
Moves fast: plans and launches tests quickly, iterates weekly, and is highly organised and deadline-driven.
Comfortable working autonomously in a remote, early-stage environment where you own both the strategy and execution.
More experience will be rewarded with a senior title and higher compensation