Location: Lahore
Job Type: Full Time
Salary: 40,000 – 60,000
Job Requirements:
- Develop and execute integrated marketing strategies to drive brand growth and market share.
- Lead 360° campaigns (TV, Digital, OOH, Print, Radio) aligned with business goals.
- Manage marketing budgets, ensuring ROI-driven execution.
- Lead digital marketing strategy (SEO/SEM, paid media, influencer marketing, analytics).
- Collaborate with global and regional teams for campaign alignment.
- Strengthen brand positioning through PR, sponsorships, and CSR initiatives.
- Support product launches and go-to-market planning with the sales team.
- Manage relationships with media and creative agencies.
- Coach and mentor marketing executives to enhance performance.
- Develop marketing reports and analytics dashboards.
Essential Technical Skills:
- Strong knowledge of digital marketing tools and platforms (Google Ads, Meta Business Manager, SEO/SEM tools, Google Analytics, etc.).
- Experience working with media and creative agencies.
- Familiarity with e-commerce marketing strategies and performance-based campaigns.
- Leadership & management skills.
- Strategic & analytical thinking.
- Experience in managing media operations and marketing events.
- Proficiency in budgeting, forecasting, and ROI analysis.
- Ability to develop and deliver on an Integrated Marketing Plan.
Qualification & Experience:
- MBA/BBA in marketing or a related field.
- 10 to 15 Years of experience. Minimum 3 to 5 years in a managerial/leadership marketing role.
- Experience in Consumer Electronics / FMCG / Telecom sectors will be preferred.